How to put together a good ad

Here are a few tips for advertising something 


The title is your ad in just a few words

  • Include what’s most important e.g name of item, colour, size, brand name

Content of ad

Select your county, nearest area and price - many buyers will only look at ads in their area and price range.

What to put in the description

Explain clearly what you are advertising in a few sentences.

Details to include:

  • type of item
  • what it looks like
  • make/model/brand
  • information from product spec
  • colours
  • material/feeling/texture
  • the condition it is in
  • size and measurements
  • what comes with it
  • box/packaging
  • age
  • warranty details
  • original price
  • new/unwanted gift/unused/second hand
  • faults/scratches/issues you are aware of

Other details:

  • Are you open to negotiation?
  • Times you’re available to be contacted.
  • Texts or no texts/private numbers.


Buyers want all the information in front of them before contacting a seller.

Giving enough information means less questions from buyers.

Photos and video

Upload photos (from your phone or camera) that show clearly the item you’re selling, e.g. close-ups and views from different angles. 

Upload a video to show the item in use to have a better chance of selling it quickly.