A Trade Seller Ad is an advert placed by someone selling goods as part of a business, rather than as a private individual.
This includes:
Registered businesses
Sole traders
Motor dealers
Individuals regularly buying and reselling items for profit
If you are selling in the course of business, you should use a Trade Seller account.
How Is It Different from a Private Ad?
Trade Seller ads are clearly labelled so buyers know they are dealing with a business.
This transparency helps buyers understand:
Who they’re purchasing from
That the sale is a business transaction
That different consumer protections may apply
It also helps maintain trust across the marketplace.
Why It Matters
Consumer rights differ depending on whether a buyer purchases from:
A private seller, or
A trade (business) seller
When buying from a Trade Seller, customers generally have stronger protections under consumer law.
For this reason, it’s important that sellers correctly identify themselves.
When Should You Register as a Trade Seller?
You should register as a Trade Seller if you:
Sell goods professionally or commercially
Regularly advertise stock
Buy items specifically to resell
Operate as a dealer or trader
Using the correct account type ensures compliance with DoneDeal’s Terms of Use and provides clarity for buyers.
If you’re unsure whether you qualify as a Trade Seller, contact our support team and we’ll be happy to advise.
Contact Us
If you have any further questions or would like to chat, please reach out to our Customer Support team.