When buying cosmetics and perfumes online, it is important to be aware of the risk of counterfeit products.
The Health Products Regulatory Authority (HPRA) advises consumers to exercise caution when purchasing luxury beauty products online. Counterfeit items may look genuine but can contain harmful or banned substances that pose serious health risks.
The HPRA has identified fake versions of well-known brands, including MAC, Urban Decay and Benefit, being sold in Ireland.
Please note: This guide does not constitute legal advice. Any information provided here should not be construed as legal advice or legal interpretation. DoneDeal does not accept any liability for any loss caused by reliance on this guide.
How to Spot a Counterfeit Cosmetic
Before buying, look out for the following warning signs:
Price
If the price is significantly lower than typical retail or high-street prices, proceed with caution. If a deal appears too good to be true, it usually is.
Seller
Only purchase from licensed or authorised distributors. Most reputable beauty brands list their official retailers on their websites. If the seller cannot verify their legitimacy, reconsider the purchase.
Packaging and Product Details
Inspect carefully for:
Faded or uneven printing
Misspellings on the packaging or leaflet
Slightly altered shade names or product names
Uneven fill levels (for example, in eyeshadow palettes)
Poor-quality mirrors or containers that do not close properly
Small inconsistencies often indicate a counterfeit product.
HPRA Safety Advice
To protect yourself when purchasing cosmetics or perfume:
Check that the packaging includes a European address. This indicates there is a company within the EU responsible for ensuring the product meets safety standards.
Avoid products that lack proper labelling or manufacturer details.
If you suspect a product is counterfeit:
Do not use it.
Contact the seller and the manufacturer listed on the packaging.
You can report suspicious or illegal activity to:
An Garda Síochána: 1800 666 111 (fake product sellers)
Revenue: 1800 295 295 (illegal imports)
HPRA via www.hpra.ie or by email at cosmetics@hpra.ie
If you experience any side effects:
Stop using the product immediately.
Contact your healthcare professional.
Report the issue to the manufacturer or HPRA.
Staying Safe When Shopping Online
When buying beauty products:
Use reputable and well-established sellers.
Be cautious of unusually low prices.
Check seller reviews and trading history.
Examine labels, spelling and packaging carefully.
If you are unsure about a product’s authenticity, it is safer not to proceed.
Your health and safety are always more important than a discounted price.
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