Misleading advertising is not permitted under European and Irish law.
When creating an ad on DoneDeal, any photo or video you include must show the actual item being sold.
You may not use:
Stock images
Manufacturer images (unless you are authorised to do so)
Photos of similar items
Edited or enhanced images that misrepresent the item’s condition
Even if an image looks similar or more appealing, it must accurately reflect the item being advertised.
Failure to comply may result in your ad being edited or removed.
Advertising Law
For further information on advertising standards and consumer protection law, please refer to the Citizens Information website.
Image Copyright
You must also ensure that you have permission to use any photo included in your ad.
The person who takes a photograph automatically owns the copyright to that image. Using someone else’s image without permission may infringe copyright law.
If you did not take the photo yourself, you must have clear permission from the copyright holder before using it in your listing.
Contact Us
If you have any further questions or would like to chat, please reach out to our Customer Support team.