Behind every safe experience on DoneDeal is a dedicated team of real people working every day to protect users from fraud, non-genuine adverts and scams.
Technology plays a role—but human judgement is a critical part of keeping the marketplace trustworthy.
Human review, every day
Our Trust & Safety team manually reviews:
Reported adverts
Reported messages
High-risk listings and accounts
Emerging scam patterns
Every report is looked at by trained specialists who understand how scams evolve and how genuine users behave.
Fast action on reported issues
When you report an advert or message:
It’s prioritised for review
Assessed by a specialist team member
Action is taken where our rules are breached
This can include removing adverts, restricting accounts, or blocking repeat offenders.
User reports play a vital role in helping us act quickly and decisively.
Proactive fraud hunting
Our team doesn’t just wait for reports.
They actively:
Search for suspicious activity
Investigate patterns across listings and messages
Identify new scam tactics early
This proactive work helps us remove non-genuine users before they affect more people.
Handling complex and high-risk cases
Some situations need human judgement—especially when:
Scams are more sophisticated
Accounts have been compromised
High-value items like vehicles are involved
Our team reviews context, behaviour and history to make informed decisions that automated systems alone can’t.
Learning and improving constantly
Every case reviewed helps us improve:
Our safety rules
Our detection systems
The guidance we share with users
It’s an ongoing process, shaped by real-world behaviour and real user experiences.
Why this matters
Scammers adapt quickly.
Having experienced people reviewing activity helps ensure decisions are fair, accurate and protective—so genuine users can deal with confidence.
Contact Us
If you have any further questions or would like to chat, please reach out to our Customer Support team.